They’re not dead! Handwritten cards are actually UN-DEAD and here is why…
- Handwritten cards build trust with your customers
- They help you build upon the relationship you’ve already built or start a new relationship with a ton of good will
- The cards help improve your customer retention. This is a side effect, if you send the cards for this reason alone, you will eventually fail. Times are changing, the businesses that GENUINELY care about their customer will prevail.
This year I decided to take my own advice about procrastination killing productivity. I got a jump on the holiday season and ordered the cards we send our paying members for Christmas at the end of November instead of on December 24th. Check them out…
Now, I had two choices while I was getting everything together. I could:
- Automate the ENTIRE process for about $1 per card (extremely tempting).
- Design the cards, place the order and pay for shipping to deliver to us, spend the time and cost of employees to fill out handwritten cards, pay for postage, and deliver a personalized, handwritten note.
I’m hard-headed so I chose option B (it cost about twice as much and took 3 days with 4 people working on the cards).
And guess what…
I’m SO glad I chose the path less traveled, though. Check out some of the feedback I got about the handwritten cards:
Are you sending your most valued customers handwritten cards for holidays and/or their birthdays?
If not, why not?
I know, you’re thinking “how the heck am I supposed to find the time to do this ON TOP OF all the stuff I already do?!?!”. Don’t worry…
Here are some tips to make it easier for you to make the process less daunting:
- Hire a designer so you can focus on the more pressing issues. We are in the 21st Century, they’re more than affordable. I highly recommend using this service. (I do! It saves me a TON of time).
- Set automated reminders to help you stay on top of your schedule (easy-peasy).
- Focus on your BEST customers, segmenting them by their lifetime value.
- If you’re extremely crunched for time, automate the card sending. Something is better than nothing and you will build a crazy-strong bond with your customers.
Those are just some simple techniques I’ve used to help me learn more about our customers, creating a community that is an extended family. I’ll explain more about the community in February’s newsletter. Don’t worry, time will FLIES when you’re having fun.
If this sounds like a great idea but you don’t even know where to start, I’d love to help you. All you have to do is pick a time that works best for you.
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Now skilled in Jujitsu, Judo, Muay Thai, Sambo, the Way of the Fighting Pistol and Fighting Rifle, Jarrad is a well-rounded, tactical athlete with several professional MMA & boxing fights under his belt.
More than a brute, Jarrad has brains as well. He is the C.O.O. at Student of the Gun and owner of Think On! Productions, with years of experience producing, directing, and distributing all manner of digital media.
As a certified email marketing specialist, Markel has turned customers into raving fans by building a community of like-minded individuals. His appreciation for community led him to become an Infusionsoft Certified Partner, leveraging marketing automation to scale the human touch in his businesses.
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